Customer Lifetime Value for Financial Services
State Bank of India
Customer lifetime value is the entire value of a customer to a business over the course of their relationship. Instead of measuring the customer’s past value, CLV focuses on their future potential that has a significant impact on business decision-making for financial services institutions.
About this Course
Customer Lifetime Value is one of the key parameters to achieve positive customer experience that leads to loyalty and advocacy. It is a measurement of how valuable a customer is to the company, not just on a transactional basis but across the entire relationship. For Financial Services today, it is one of the significant metrics with the highest correlation to long-term profitability. Understanding the CLV enables firms to establish strategies for acquiring new consumers and retaining existing ones while maintaining profit margins. The course endeavours to comprehend and simplify the concept of Customer Lifetime Value for financial services institutions aiming to sustain customer retention and profitability.
What You'll Learn
- CLV – Introductory Concept.
- The impact of Customer Relationship & CX on CLV
- Factors impacting CLV.
- Customer Relationship and CLV.
- CLV analytics for data-driven decision-making.
- Improving CLV for Customer Retention and Acquisition.
- Significance of CLV in Financial Services.
- Customer Segments and CLV.
- CLV and Customer Churn Management.
- Leveraging CLV for Profitability.11. CLV metrics and performance measurement
Instructors
Dr. Bindu K. Nambiar
Faculty
Ms. Manushi null
Chief Manager (Faculty)
Krishnan Divakaran
AGM & Faculty