Relationship Marketing Strategy for Financial Services

Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move from transaction management to relationship management and create meaningful relationships with the sole objective of enhancing customer value. Relationship marketing is a long-term marketing strategy, for building personalized relationships with customers. The aim is to achieve customer loyalty and trust by providing an improved financial experience based on a complete understanding of the customer. This course deals with creating and nurturing relationship marketing strategies in the financial services industry, to foster enhanced customer engagement and add more value to the relationship. The course aims to create a mindset of an “open and nurturing relationship”.

• The meaning and significance of Relationship MarketingAdding value to the relationship through Customer Journey, Moments of Truth & Customer Value PropositionCreating and leveraging a positive relationshipEffective Relationship Marketing Strategy for achieving the desired Customer Lifetime ValueWhy do Customers leave? Managing the negative relationshipSignificance of Loyalty & Trust for a sustainable customer relationshipRekindling the lost relationship and implementing a Customer Reactivation StrategyBest Practices in Relationship MarketingService Excellence via Relationship Marketing

• Familiarity with basic concepts of Service Marketing and Customer Service.