Storytelling and Rebranding

In this fascinating online course you will be able to explain the concept of storytelling, how can be used on any organization or personal brand. Also, you will acquire the tools to create brand stories through traditional and new media communication channels. By taking this course, you will be able to critically evaluate the utilization of narrative strategies across different sectors and genres and apply a storytelling method to a practical project. To succeed in this course, you should be a

• Understand storytelling and its applicability to organizations and personal brands
• Acquire tools to create brand narratives using traditional and new media channels
• Develop skills to analyze narrative strategies and apply storytelling to real projects