Storytelling for Program and Project Outcomes

Learn how great program and project managers use their storytelling skills to create compelling project visions, persuade stakeholders, and design effective risk management strategies to deliver project outcomes. Program and project managers are master storytellers. They have to be in order to weave high-priority information into a memorable narrative for their people. Customers must commit to and understand their goals, and how the program is meeting them. Stakeholders need to trust the direct

• Understand key storytelling components that engage and persuade
• Craft compelling vision and status narratives for projects
• Apply storytelling to assess and manage project and program risks
• Use storytelling strategically to influence negotiations and strengthen stakeholder relations