Strategic Digital Marketing

Strategic Digital Marketing helps learners build job-ready skills in digital marketing strategy, data-driven marketing, and campaign optimization. Across three courses, learners develop practical expertise in marketing analytics, audience targeting, channel selection (search, social, email, and content), and measuring ROI to improve performance. Created with University of Arizona faculty, this Specialization prepares learners to plan, execute, and optimize multi-channel digital marketing campaigns aligned to real business goals

• Plan, execute, and optimize multi-channel digital marketing campaigns using analytics
• Measure ROI to improve audience targeting and campaign performance
• Build practical expertise in marketing analytics and channel strategies

• Basic familiarity with marketing terminology and concepts
• Readiness to practice through applied exercises or case studies