Strategic Innovation: Building Sustainable Organizations

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change and how to leverage technologies to create firm value. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents

• Apply theories and frameworks to analyze and formulate innovation strategies
• Develop strategic thinking and decision-making skills under uncertainty
• Improve analytic research and professional reporting abilities
• Enhance skills in managing diverse teams under time and resource constraints