Strategic Management: Be Competitive

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focu

• Identify forces shaping economic competition
• Analyze value sources in company offerings and market segmentation
• Develop suitable, feasible, and acceptable strategic options