About this Course
Welcome to the Strategic Management Essentials! This comprehensive program is designed to equip you with the essential concepts, tools, and techniques necessary for effective strategic planning and management. Explore topics like business strategy formulation, implementation, and evaluation, and understand how to integrate strategy with organizational culture for sustainable competitive advantage. Dive into advanced strategic frameworks such as Porter's Value Chain, SWOT Analysis, VRIN Model, and explore key areas like stakeholder management, strategic change, and internationalization strategies. This course is tailored for individuals seeking to develop their strategic thinking capabilities to transform business operations and drive organizational success
What You'll Learn
- Formulate and implement business strategies to drive organizational success
- Apply SWOT and VRIN analyses to improve strategic decision-making
- Integrate organizational culture into strategic planning for sustainable advantage
- Manage strategic changes, stakeholder relationships, and internationalization
Prerequisites
- Basic computer and internet skills
- Ability to read course instructions in English and complete short practice activities
Instructors
Shelley Harrington