About this Course
Strategic Sales Leadership empowers modern sales professionals to combine traditional expertise with cutting-edge AI tools and communication strategies. This specialization equips learners with the skills to lead persuasive, data-driven sales conversations across B2B and B2C markets. You’ll learn how to craft compelling data stories that resonate with clients, write persuasive business and technical content, and use Generative AI tools like ChatGPT to accelerate outreach, proposal writing, and stakeholder communication. Ideal for business development leaders, sales managers, and entrepreneurs, this program provides hands-on projects, templates, and prompts that sharpen your messaging, drive alignment, and unlock new opportunities
What You'll Learn
- Lead sales with compelling data stories
- Write persuasive business and technical messages
- Use generative AI for proposals and outreach
- Align messaging to customer goals and strategy
Prerequisites
- Basic familiarity with sales terminology
- Willingness to practice through applied exercises
Instructors
Julian Jenkins
Business Mentor & Coach
João Freitas
Strategist | Entrepreneur | Catalyst for Growth & Impact
Starweaver
Global Leaders in Professional & Technology Education
Andreas Loizou
Business Writing and Storytelling Trainer