Strategies for Converting and Retaining Customers Online

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this co

• Leverage keywords and search engine marketing in ad campaigns
• Analyze landing pages to identify effective and ineffective elements
• Identify customer conversion and retention tactics for marketing plans