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About this Course
In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.
What You'll Learn
- Enhance strategic thinking and competitive analysis
- Recommend firm positioning and value creation
- Apply theoretical frameworks to business strategy
- Use SWOT, Five Forces, and capabilities analyses effectively
Prerequisites
- Interest or experience in digital or business strategy
Instructors
J
Jared Harris
Samuel L. Slover Research Chair in Business Administration
M
Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Topics
Leadership and Management
Business
Support and Operations
Information Technology
Competitive Analysis
Strategic Decision-Making
Business Modeling
Market Dynamics
Business Analysis
Business Strategy
Course Info
PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree
Skills
القيادة والإدارة
إدارة أعمال
الدعم والعمليات
تكنولوجيا المعلومات
التحليل التنافسي
اتخاذ القرارات الاستراتيجية
نمذجة الأعمال
ديناميكيات السوق
Business Analysis
Business Strategy
إعلان
إعلان