About this Course
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week
What You'll Learn
- Identify the importance of strong strategy for business success
- Formulate strategies aligned with organizational goals
- Explain reasons for sub-optimal strategy formulation
- Recommend measures to improve current strategies
Prerequisites
- Basic computer and internet skills
- Ability to read course instructions in English
- Complete short practice activities
Instructors
Marcus Møller Larsen
Assistant Professor, Strategic Management and Globalization