Strengthen Brand Equity

Strengthen Brand Equity: Managing Visual Identity and Measuring Brand Health is an intermediate-level course designed for marketers who want to become the trusted stewards of their brand. In a crowded marketplace, brand equity is your most valuable asset, and this course provides the essential skills to both build and measure it. You will learn to manage the tangible side of your brand by taking control of its visual identity system. Through a hands-on project, you'll learn how to update a brand kit in Figma—changing master components like logos and color codes—and prepare assets for distribution, reflecting the best practices of companies like Slack and Google. Beyond visuals, you'll learn to quantify your brand's market standing. The course will guide you through the process of evaluating brand equity by analyzing brand health survey data. You'll work with a realistic dataset to calculate Net Promoter Score (NPS), identify crucial market trends, and, most importantly, learn how to communicate these data-driven insights to leadership in a concise, impactful presentation. This course will equip you to move from simply executing marketing tasks to proactively managing your brand's reputation and driving its strategic growth. Modern brand management is not about policing teams, but about enabling consistency through systems and shared understanding

• Manage visual identity kits and evaluate brand equity using data
• Create projects to update logo and color assets
• Analyze brand health surveys to calculate market metrics
• Present data-driven marketing insights effectively to leadership

• Basic knowledge of marketing and data concepts
• Willingness to practice with applied exercises or case studies