Sustainable Innovation for Subsistence Marketplaces

This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of these markets, we use exercises to that enable learners to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource con

• Develop an understanding of subsistence marketplaces.
• Design solutions for subsistence marketplaces.
• Develop enterprise plans to implement solutions for subsistence marketplaces.
• Apply the bottom-up approach for subsistence marketplaces as well as other contexts.