Supercharge your Social Media Marketing with AI

In this course, you will learn how to use AI to plan, create, and optimize social media marketing more efficiently and strategically. You will explore how AI supports the creative process by generating content ideas, captions, hashtags, and visuals while maintaining brand voice and authenticity. You will also learn how to use AI to uncover audience insights, build detailed personas, identify trends, and apply customer language across campaigns. The course covers AI-driven campaign optimization, including performance analysis, A/B testing, and creative refinement. Throughout, you will develop the skills to interpret AI insights, apply human judgment, and make faster, data-informed decisions to improve social media campaign effectiveness

• Use AI tools to generate, evaluate, and refine social media content ideas, captions, hashtags, and visuals
• Analyze AI-generated audience insights and trends to inform persona development and campaign planning
• Interpret AI-driven performance data to optimize campaigns while applying human judgment to marketing decisions

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities