Supervised Text Classification for Marketing Analytics

Marketing data often requires categorization or labeling. In today’s age, marketing data can also be very big, or larger than what humans can reasonably tackle. In this course, students learn how to use supervised deep learning to train algorithms to tackle text classification tasks. Students walk through a conceptual overview of supervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project. This course can be

• Describe text classification and terminology
• Apply text classification to marketing data through a project
• Apply text classification to various marketing use cases
• Train, evaluate, and improve classification models