About this Course
Survey Samples: Size and Methods is a foundational course for aspiring market research analysts and professionals designing statistically sound studies. It builds essential quantitative skills to move from guesswork to confident, data-driven research design. You will learn the key differences between probability and non-probability sampling and how to select the proper method for any research objective. The course emphasizes practical application, guiding you through calculating valid sample sizes using confidence levels and margins of error, with hands-on practice using a sample size calculator to ensure reliable, defensible results. By the end of this course, you will be able to justify your methodological choices and design surveys that deliver trustworthy, decision-ready insights—balancing rigor with real-world business constraints of speed and cost
What You'll Learn
- Select appropriate sampling methods and calculate valid sample size
- Justify methodological choices in survey design
- Apply sample size calculations with confidence levels and margins of error
- Design reliable surveys balancing rigor and business constraints
Prerequisites
- Basic computer and internet skills
- Ability to read English course instructions and complete applied activities
Instructors
LearningMate