Sustainable Business Enterprises

This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research on sustainable product design , and sustainable value chains and communications will be covered. We will also cover the bottom-up approach in terms of immersion, em

• Understand the importance of sustainability in business
• Learn consumer behavior, product design, and value chains through sustainability lens
• Design solutions and develop sustainable enterprise plans
• Apply bottom-up approaches for sustainable initiatives