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Technology Commercialization, Part 1: Setting up your Idea Filtering System
Coursera
Course
Unknown

Technology Commercialization, Part 1: Setting up your Idea Filtering System

University of Rochester

Learn tools to guide concept-stage innovation by aligning priorities and reducing failure risks in high-tech commercialization.

Unknown4 weeksEnglish5,565 enrolled

About this Course

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

What You'll Learn

  • Apply tools to guide concept-stage innovation
  • Use idea filtering systems to prioritize
  • Increase success chances in high-tech projects

Prerequisites

  • Basic computer and internet skills
  • Ability to read course instructions in English and complete short practice activities

Instructors

M

Mark Wilson

Lecturer in Entrepreneurship

Topics

Entrepreneurship
Business
Business Strategy
Innovation
Ideation
Commercialization
Strategic Prioritization
Strategic Decision-Making
Business Priorities
Market Opportunities

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

ريادة الأعمال
الأعمال
استراتيجيات العمل
الابتكار
توليد الأفكار
التسويق التجاري
تحديد الأولويات الاستراتيجية
اتخاذ القرار الاستراتيجي
Business Priorities
Market Opportunities

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