About this Course
The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include: Understanding the strategic impact of technological change on markets Strategies to characterizeinnovation situations and develop strategic responses Business model and platform-centric innovation Understanding unmet customer needs to identify innovation opportunities Delivering new products that deliver exceptional customer value Designing organizations that navigate established and new businesses simultaneously Leading innovation teams Designing and leading change initiatives for innovation
What You'll Learn
- Understand the strategic impact of technological change on markets
- Develop strategic responses and innovative business models
- Identify unmet customer needs to find innovation opportunities
- Design organizations to manage innovation and lead teams
- Lead change initiatives for innovation
Prerequisites
- No deep prior experience is required, but basic computer and internet skills are helpful
- Ability to read course instructions in English and complete short practice activities
Instructors
Deepak Somaya
Professor of Business Administration and Diane and Steven N. Miller Professor and Edwards Scholar
E. Geoffrey Love
Associate Professor of Business Administration and Academic Co-Director of Hoeft T&M
Ravi Mehta
Associate Dean of Graduate Programs and Professor of Business Administration and Walter H. Stellner Professor of Marketing