Technology & Software Sales Fundamentals

This Specialization prepares learners to excel in technology and software sales by building a comprehensive skill set from foundational selling techniques to advanced AI-powered client engagement strategies. Through six courses, you will develop expertise in the complete sales cycle—from lead generation and cold calling to strategic account management and territory optimization—with a specialized focus on selling technology products by articulating ROI and co-creating solutions with clients. You will also learn to leverage modern CRM tools, predictive analytics, and generative AI to personalize client interactions, automate workflows, and drive sustainable business growth in competitive tech markets

• Apply fundamental and consultative selling techniques to engage prospects, overcome objections, and close technology sales
• Develop strategic account and territory management plans using market analysis and CRM tools
• Leverage generative AI and predictive analytics to personalize client engagement and automate sales workflows

• Basic familiarity with the topic and its common terminology
• Readiness to practice through applied exercises or case-based work