Technology Strategy: Creative Destruction

The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of

• Apply knowledge of innovation-driven patterns and lifecycle dynamics
• Leverage or defend against technological disruption for business success
• Analyze and innovate disruptive business models
• Combine technology and business insights to implement strategic plans