About this Course
This course provides a forward-looking perspective on the trends, challenges, and opportunities that will define the future of sports marketing. Learners will explore strategies for international expansion, how to adapt to cultural differences, and how brands like Real Madrid C.F. have achieved global success. A key focus is the shift to fan-centric models, including personalized content, exclusive memberships, and experiential marketing designed to deepen fan loyalty. The course also covers monetization strategies that go beyond traditional revenue sources, highlighting digital products, subscription models, and innovative pricing techniques. Through real-world examples and emerging trends, learners will gain the strategic vision needed to lead the next wave of innovation in sports marketing
What You'll Learn
- Expand into global markets and adapt to cultural differences
- Design fan-first models with personalized content and memberships
- Build modern revenue streams with digital products and pricing innovation
Prerequisites
- Basic computer and internet skills
- Ability to read course instructions in English
Instructors
Marisa Sáenz