About this Course
Look ahead to the forces reshaping the future of sports media—where economics, technology, and audience dynamics converge. This course explores the evolution of traditional revenue models, the growing media power of global mega-events, and the rising demand for sustainable, scalable business strategies in an ever-shifting industry. Gain insight into how fan behavior is transforming, with emerging interest in niche communities, the surging momentum behind women’s sports, and gamification as a powerful tool for deeper engagement. You'll also explore the next wave of innovation, from immersive tech and AI to digital twins and shared reality—tools that are redefining how media is created, consumed, and monetized. By the end of the course, you’ll be prepared to not just keep pace with industry changes—but to lead strategic thinking and innovation at the forefront of sports media’s future
What You'll Learn
- Analyze future revenue models and economic sustainability in sports media
- Understand new audience patterns, gamification, and opportunities in women’s sports
- Explore emerging technologies like AI, digital twins, and immersive experiences
Prerequisites
- Basic computer and internet skills
- Ability to read course instructions in English
Instructors
Marisa Sáenz