Corporate Communication Strategy

The Corporate Communication Strategy course explores the importance of leveraging communications as a tool for producing meaning and driving change within the context of a volatile, uncertain, complex, and ambiguous (VUCA) world. You will explore the concept of a VUCA world and learn how organisations can navigate it effectively through communication strategies that focus on building authentic connections with their audiences. This includes learning about the difference between strategy and tactics, the role of strategic communications in different organisational contexts, and how to determine whether communications are successful or not. To explore these and related topics in more depth, consider enrolling in the full Strategic Communications in Society online certificate course from the London School of Economics and Political Science. The course critically examines the role of strategic communications in driving organisational and social change, exploring both the power and ethical responsibilities of communicators. It provides you with the skills and insights to take a more strategic approach to communication that goes beyond functional or promotional tasks, and equips you to support your organisation in navigating an increasingly VUCA world. To explore these and related topics in more depth, consider enrolling in the full Strategic Communications in Society: Power, Ethics, and Practice programme from the London School of Economics and Political Science The programme critically examines the role of strategic communications in driving organisational and social change, exploring both the power and ethical responsibilities of communicators. It provides you with the skills and insights to take a more strategic approach to communication that goes beyond functional or promotional tasks and equips you to support your organisation in navigating an increasingly volatile, uncertain, complex, and ambiguous (VUCA) world.

• Review the difference between an organisation’s broader strategy and its communications strategy.
• Determine the difference between an organisation’s communications strategy and the tactics it employs.
• Relate an organisation’s communications objectives to its role as a social actor within its operational context.
• Explore the role that communicators play within and beyond their organisation in terms of how communications objectives are set in an organisation.
• Investigate how organisations evaluate the effectiveness of their strategic communications within a VUCA world.
• Evaluate the purpose of your organisation’s communications strategy in relation to a communications problem created by the VUCA environment.