Basics of Public Relations

This course focuses on the strategic decision-making that is necessary in effective public relations practice. Learners develop audience-centered messages while learning to adapt communication across platforms and contexts. The course examines the role of social media influencers within public relations and emphasizes evaluation and measurement to assess communication effectiveness.

• Design clear, audience-centered public relations messages aligned with organizational goals
• Explain the role of social media influencers in public relations, including partnerships
• Understand how to measure communication effectiveness and evaluate communication efforts