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The Role of the Media
Coursera
Course
Unknown

The Role of the Media

IESE Business School

Comprehensive course on news, journalism, and effective media communication strategies in the evolving digital landscape.

Unknown3 weeksEnglish2,252 enrolled

About this Course

This course, 'The Role of Media in the Digital Age', provides a comprehensive understanding of news, journalism, and effective press relations in today's evolving media landscape. You'll learn communication strategies applicable in business and marketing contexts. Upon completion, you will be able to analyze media scenarios, develop tailored communication approaches, and understand digital marketing channels for effective messaging. No prior experience required. This course is ideal for those interested in business, marketing, or digital marketing

What You'll Learn

  • Analyze media scenarios and develop tailored communication approaches
  • Understand digital marketing channels for effective messaging
  • Apply communication strategies in business and marketing contexts

Prerequisites

  • Working professionals, communication department managers, or lifelong learners seeking skill improvement

Instructors

G

Greg Burke

Lecturer

Y

Yago De la Cierva

Senior Lecturer de Dirección de Personas en las Organizaciones.

Topics

Economics
Social Sciences
Marketing Communications
Journalism
Verbal Communication Skills
Non-Verbal Communication
Press Releases
Public Relations
Media and Communications
Communication Strategies

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

الاقتصاد
العلوم الاجتماعية
الاتصالات التسويقية
الصحافة
مهارات الاتصال اللفظي
الاتصال غير اللفظي
البيانات الصحفية
العلاقات العامة
Media and Communications
Communication Strategies

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