The Softer Side of Science Communication

In this course, you will continue to explore how to develop and implement evidence-based methods for science communication. Here we’ll be looking at the softer but no less important side of science communication. We’ll cover the basics of human emotion, building connection with your audience through empathy and authenticity, how improv can improve your science communication game, non-verbal communication, and managing adversity in science communication. We’ll close with a discussion of how to be an inclusive and trauma-informed science communicator

• Explain the role of emotion in human behavior and its impact on science communication
• Explain how authenticity, trust, and empathy foster effective connection
• Explain how improvisation, storytelling, and nonverbal communication improve science communication
• Describe how to be an inclusive and trauma-informed science communicator

• Basic computer and internet skills
• Ability to read instructions in English and complete simple exercises