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Customer-Centric Enterprise: Scale Product Lifecycle Management
edX
Course
Intermediate
Free to Audit
Certificate

Customer-Centric Enterprise: Scale Product Lifecycle Management

The University of Maryland, College Park

Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.

2 hrs/week4 weeksEnglish541 enrolled
Free to Audit

About this Course

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts: ● Understanding a Product Enterprise and how it works ● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio ● Building & implementing a product platform strategy ● Organizational Governance and Risk framework in a Product Enterprise ● Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach ● Maximizing organizational value creation through a scaled product framework

What You'll Learn

  • ● How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused● Creating strategic and operational alignment across the enterprise● Building Product Portfolio Governance & Risk Management Models● Aligning core & support functions of a product enterprise for value maximization at scale

Instructors

T

Tushar Rathod

Product Mentor & Agile Coach

Topics

Product Lifecycle Management
Finance
Value Creation
Sales
Marketing
Governance

Course Info

PlatformedX
LevelIntermediate
PacingUnknown
CertificateAvailable
PriceFree to Audit

Skills

إدارة دورة حياة المنتج
المالية
خلق القيمة
المبيعات
التسويق
Governance

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