Lean Product Portfolios: Beyond Value Stream Mapping
The University of Maryland, College Park
The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local and global context.
About this Course
Lean Product Portfolios: Beyond Value Stream Mapping is about building and managing products collectively as a portfolio to maximize value creation. It explores these key concepts: ● Customer centricity and Value Stream Mapping across related products ● Product Design using Lean Principles for Product Lines and Product Suites ● Building Scalable Enterprise Architecture ● The use of User Research & Human-Centered Design ● Day-to-day Product Management: Individual Product Plans & Integrated Portfolio Roadmap ● Actionable strategies for Product Lifecycle Management, including - o New Product Strategy o Market Acquisition, Expansion, Realignment o Product-Market Fit, Go-to-market, & post-launch expansion o Product and feature retirement (overlaps, non-opportunities, lifecycle decision) ● Creating and managing a complex Product Portfolio using Lean principles Potential case studies for this course could include the challenges of evolving legacy product lines, such as Modernization Acceleration in Insurance and Banking industry, SSN management at Social Security Administration, health records at CMS; as well as new scaled product offerings at major tech companies like PayPal. 3b:T180c,{"@co
What You'll Learn
- ● Learn and manage foundational elements of scaling products● Build and manage a portfolio of related and unrelated products● Identify new product opportunities with adjacency to existing product portfolio
Prerequisites
- High School Certificate
Instructors
Tushar Rathod
Product Mentor & Agile Coach