Introduction to Digital Asset Management (DAM)
The University of Wisconsin-Madison
Learn Digital Asset Management from DAM systems and platforms to organizational integration and automation needs. Gain insights to using workflows and user experience needs.
About this Course
The introduction to Digital Asset Management (DAM) course is critical to managing large collections of digital content, digital assets, and metadata. Having a solid understanding of user experience and organizational digital asset needs will help get your management system and process underway. This course covers topics such as: Identifying digital asset management role in institutions Defining standards and tools used in digital asset management Build your fundamentals of digital assets and digital asset management through this introductory course.
What You'll Learn
- What is Digital Asset Management
- What is a Digital Asset
- Understanding your Organization’s Digital Assets and their lifecycle
- Using Workflows in a Digital Asset Management System
- Understanding User Needs in your organization
- Making the case for DAM: Return on Investment
- Options for DAM software
Instructors
Bronwen Masemann
Instructor