Introduction to Connected Strategy
The Wharton School of the University of Pennsylvania
Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, weexplore the impact of connected strategies as well as business opportunities associated with those strategies.
About this Course
In this course, you’ll learn how technology has enabled firms to fundamentally change how they connectwith their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School havedesigned this course to help you explore the impact of connected strategies and business opportunitiesassociated with those strategies. Through study and analysis of both the innovation framework andvalue proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Modelscan be utilized in a myriad of industry and business models. You’ll also explore different types ofconnected customers/producers and examples of connected strategy and evaluate existing technologiesthat can inform the design of connected relationships. By the end of this course, you’ll be able toidentify different types of connected strategies and opportunities in a variety of business models so youcan employ best practices and achieve success within your organization.
What You'll Learn
- Identify and define connected strategies, their potential and value propositionAnalyze customer experiences to understand the customer journey Leverage positive feedback loops with customers to create effective customization strategiesIdentify connected relationships in your firm to improve your connected strategyCreate connection architecture and implement connected customer relationship strategies
Prerequisites
- Familiarity with basic business conceptsThis is a graduate level course
Instructors
Nicolaj Siggelkow
David M. Knott Professor of Management
Christian Terwiesch
Andrew M. Heller Professor of Management