Marketing Strategy: Segmentation & Targeting

In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills to define and implement effective marketing strategies, achieving your business goals

• Understand the marketplace and consumer behavior
• Activate the marketing strategy into an integrated plan
• Define and formulate effective marketing strategies

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities