Think Outside the Inbox: Email Marketing

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purch

• Understand how email marketing fits into a digital marketing strategy
• Write effective email copy, subject lines, and preview text
• Test, execute, and optimize an email marketing campaign
• Measure and analyze email campaign results