TikTok Growth and Engagement

In this course, you'll focus on growing and sustaining an engaged TikTok community through effective content planning and audience interaction. You'll develop a structured content calendar that balances planned videos with trend-based opportunities using TikTok Studio's scheduling features. You'll also learn how to use TikTok's collaborative features such as duets and stitches to enhance engagement and visibility. Community management strategies will be a key focus, helping you proactively engage with your audience through enhanced DM features, optimize hashtags, and create meaningful connections. By the end of this module, you'll have the tools to foster a loyal following and increase engagement on your videos. By the end of this course, you will be able to: - Build and manage an engaged TikTok community using enhanced messaging and community features - Create effective content schedules and workflows using TikTok Studio and scheduling tools - Optimize content with hashtags and engagement strategies - Create TikTok duets and stitches - Leverage trends and platform features for growth - Run polls, Q&As, and interactive sessions to boost participation - Define goals, formats, and expectations for strategic collaboration

• Grow your TikTok following and increase engagement
• Build and manage an engaged TikTok community using messaging and community features
• Create effective content schedules using TikTok Studio
• Optimize content with hashtags and engagement strategies
• Create TikTok duets and stitches
• Leverage trends and platform features for growth

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities