Track & Grow Brand Mentions

In this short, hands-on course, learners explore how to monitor and interpret online conversations that shape a brand’s visibility. Using tools like Google Alerts and web monitoring dashboards, the course walks through setting up brand mention tracking, interpreting key metrics such as impressions, mentions, and share of voice, and understanding how those numbers reflect awareness growth. Through guided activities, learners create alert labels, analyze data for accuracy, and organize findings into clear reports. Case examples and interactive discussions help connect tracking metrics to real-world marketing decisions. By the end, learners can confidently measure brand visibility trends, identify new awareness opportunities, and communicate results that link monitoring insights to campaign performance

• Set up and manage brand mention tracking systems using tools like Google Alerts
• Analyze brand mention metrics to measure visibility trends and awareness growth
• Create reports linking monitoring insights to marketing campaign performance

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities