About this Course
Track Key KPIs is an intermediate course designed for aspiring brand managers and marketers who need to translate data into a clear story of brand health. In today's data-driven landscape, success isn't just about big ideas; it's about knowing which numbers matter and what they're telling you. This course provides a clear, practical guide to the essential discipline of KPI tracking. Forget sifting through endless dashboards. This course is for professionals who want to develop a repeatable, efficient system for monitoring performance. You will learn to define and identify critical brand KPIs—from Share of Voice to website sessions—and confidently pull this data from essential marketing platforms like Google Analytics 4 and social media dashboards. Drawing lessons from the data-obsessed cultures at companies like Netflix and Coca-Cola, you'll see how consistent tracking informs winning strategies. Through hands-on practice, you will build the core operational skill of updating a weekly KPI tracker, ensuring you can deliver accurate, timely reports that build stakeholder trust and drive smart decisions
What You'll Learn
- Identify and track relevant brand KPIs
- Use data from Google Analytics 4 and social media dashboards effectively
- Build a repeatable system for timely and accurate KPI reporting
- Understand KPI impacts on brand strategy
- Analyze data to support marketing decisions
Prerequisites
- Basic familiarity with marketing terminology and concepts
- Readiness to practice through applied exercises or case work
Instructors
LearningMate