Track Marketing Goals with Google Analytics

Google Analytics is essential for understanding website performance and driving marketing success. This course teaches you to track campaigns, measure conversions, and demonstrate ROI using Google’s analytics tools. You will learn to navigate reports, set up goal tracking, analyze traffic sources, and apply segmentation to understand user behavior. Through hands-on practice, you will create SMART marketing goals, interpret dashboards, integrate Google Ads data, and export actionable insights. These skills help marketers move from data-curious to data-confident, enabling smarter decisions and optimized campaigns. By course completion, you will build systematic reporting workflows, understand metrics versus dimensions, and confidently answer key questions: Which channels drive conversions? Are campaigns meeting goals? Where should investments go next? Google Analytics expertise is a must-have for marketers across industries

• Navigate Google Analytics reports and apply time-based comparisons to identify marketing trends and measure campaign performance
• Set up conversion tracking goals, link Google Ads accounts, and verify data integration for accurate marketing measurement
• Analyze traffic sources by dimension, compare user segments, and export SEO query data to optimize the marketing strategy

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities