Trademark Law

The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products i

• Define scope and subject of trademark protection
• Evaluate benefits and limits of trademark protection
• Formulate strategies to create and protect strong trademarks
• Design processes to maintain trademark ownership and handle infringement