Transform Analytics: Impactful Marketing Insights

Did you know that 73% of marketing professionals struggle to communicate the business value of their digital analytics? This Short Course was created to help digital marketers transform raw web data into powerful business narratives that drive decision-making. By completing this course, you'll master the essential skill of translating technical analytics metrics into plain-language business impact statements. You'll learn to interpret core website performance indicators, connect data points to business outcomes, and create compelling presentations that clearly demonstrate ROI to stakeholders. By the end of this course, you will be able to: Understand how to translate key web analytics metrics into plain-language business impact. This course is unique because it bridges the gap between technical analytics and strategic communication, empowering you to become a data storyteller who drives real business value from digital insights. To be successful in this course, you should have basic familiarity with web analytics platforms and fundamental marketing concepts

• Connect data storytelling to business outcomes in digital marketing
• Enable clear analytics communication to support strategic decisions
• Translate technical data into business goals for stakeholders
• Create presentations emphasizing outcomes and actionable insights

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities