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Transforming Your Company's Data Analytics
Coursera
Specialization
Unknown

Transforming Your Company's Data Analytics

University of Maryland, College Park

Helps organizations reconfigure and improve digital and social data capabilities to gain sustainable competitive advantage.

UnknownEnglish

About this Course

This program helps see the dynamic capabilities of your organization. Using the fitness landscape model, we help managers see where they are in relation to other organizations and how to reconfigure their dynamic capabilities to move higher up the competitive fitness landscape. These “dynamic capabilities” include the social and digital - how we work and the technologies that support it. As companies pursue big data and cloud computing strategies - the technologies change. To sustainably improve the customer experience and achieve the competitive advantage that the power of data promises, you need the social technologies and processes that are able to adapt along with your data strategy. The ability to reconfigure and deploy new capabilities within the organization by creating, extending, or modifying the existing resources is a “dynamic capability.” With the speed of technology disruption, business leaders must enable their company to adapt. We will learn how to discover data sources in your company and leverage those structured and unstructured data to improve your whole business. From supply chain sourcing to marketing and delivery. These lessons will help you make the right choices about digital transformation to make your organization better fulfill its mission and delight customers. To get there you must first understand the vision of a digital enterprise, what it looks like, how it operates, and why it’s so powerful in delivering results

What You'll Learn

  • Discover data sources within your organization
  • Make informed digital transformation decisions
  • Understand the vision and operation of a digital enterprise

Prerequisites

  • No deep prior experience is required, but basic computer and internet skills are helpful
  • Ability to read course instructions in English and complete short practice activities

Instructors

W

William A. Brantley

Topics

Leadership and Management
Business
Data Analysis
Data Science
Agile Methodology
Agile Project Management
Analytics
Applied Machine Learning
Business Analytics
Business Intelligence

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

القيادة والإدارة
الأعمال
تحليل البيانات
علم البيانات
المنهجيات المرنة
إدارة المشاريع المرنة
التحليلات
التعلم الآلي التطبيقي
Business Analytics
Business Intelligence

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