About this Course
Explore the cutting edge of sports media as this course unpacks the trends and technologies redefining how fans consume and engage with content. From the explosive rise of streaming and OTT platforms to the pivot toward direct-to-consumer strategies, you’ll learn how personalized, on-demand media is becoming the new norm—and how to craft experiences that meet evolving expectations. Delve into the world of immersive media, where augmented and virtual reality, exclusive behind-the-scenes access, and interactive stadium experiences are reshaping what it means to be a fan. You'll also examine how esports, innovative digital formats, and new monetization strategies are unlocking fresh opportunities for growth and engagement. By the end of the course, you’ll be equipped with forward-thinking tools and insights to thrive in the fast-changing sports media space—and to help shape where it goes next
What You'll Learn
- Understand impact of OTT and on-demand sports media
- Explore immersive media and behind-the-scenes content
- Analyze esports and new formats reshaping fan consumption
Prerequisites
- Basic computer and internet skills
- Ability to read English instructions and complete practical tasks
Instructors
Marisa Sáenz