Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis

Market research is the process of evaluating the feasibility of a new product or service that allows organizations to discover their target market and make informed decisions. This course will teach you core concepts and tools to help you better understand market-led strategies and trend analysis to solve business problems. This course will provide insight on how you can examine the market associated with a product or service to determine how the audience will react. This in turn allows you to make informed decisions that align with the organizational goals. Key topics include market research, business problems, data sources, and trend and competitor analysis.

• Highlight the role of market research in organizational decision making.
• Recognise the business problems that market research aims to solve.
• Identify potential data sources that can be utilized by market researchers.
• Identify the benefits and limitations associated with secondary research data.
• Outline methods of sourcing and evaluating secondary research data.
• Analyze secondary research findings to solve a business problem.