Entrepreneurship: Identifying Business Opportunities

Entrepreneurship: Identifying Business Opportunities is an introductory online course from Saïd Business School, University of Oxford, that explores how business ideas emerge and evolve. Designed for aspiring entrepreneurs, intrapreneurs, and anyone interested in innovation, the course offers practical insights into spotting and developing new opportunities, whether for a startup or within a larger organisation. You’ll explore the foundations of entrepreneurship by challenging common misconceptions, learning where business ideas come from, and understanding the early stages of the entrepreneurial process. Through actionable frameworks and real-world examples, you’ll gain clarity on how to recognise viable opportunities and begin developing your own venture concept. This course offers a foundational overview, introducing key concepts and frameworks for those new to the subject. To explore the topic in greater depth, you may wish to continue with the full Oxford Entrepreneurship: Venture Creation Programme. 36:Tf

• Review the concept of entrepreneurship, including its characteristics and associated misconceptions.
• Discuss the origins of entrepreneurial opportunities.
• Articulate an initial venture idea.
• Use the fundamental entrepreneurship framework to identify and structure an opportunity.