Unsupervised Text Classification for Marketing Analytics

Offered by University of Colorado Boulder. Marketing data is often so big that humans cannot read or analyze a representative sample of it ... Enroll for free.

• Describe the concept of topic modeling and related terminology (e.g., unsupervised machine learning)
• Apply topic modeling to marketing data via a peer-graded project
• Apply topic modeling to a variety of popular marketing use cases via homework assignments
• Evaluate, tune and improve the performance the topic model you create for your project