Business and Marketing Strategies

In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues

• Develop knowledge in interconnected business and marketing fields
• Enhance skills in market and opportunity analysis
• Apply effective marketing concepts and strategies

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities