AI for Business: Branding, Creative Content, and Marketing

This Specialization, led by instructors Ronny Hermosa, Future Skills, Arnold Trinh, & Peggy Dean, is designed for creatives, marketers, and entrepreneurs eager to integrate AI into their branding, content creation, and digital marketing strategies. Through four hands-on courses, you’ll learn how to name your brand, design a logo, create video avatars, build realistic AI videos, and craft high-impact prompts for content and SEO—all with the help of generative AI tools like ChatGPT, Canva, HeyGen, and Eleven Labs. By the end, you’ll be equipped to transform your creative process with confidence and efficiency. Instructor bios included in course descriptions!

• Use AI tools to develop brand identity and marketing content
• Apply prompt engineering for faster content creation
• Build creative workflows combining human insight and AI

• Basic computer and internet skills helpful
• Ability to follow English instructions and complete exercises