Using AI & ChatGPT for Content: Research & Planning

Join LAMZ as your instructor to learn how to use AI to build a content strategy that actually connects with your audience. In this course, you'll master how to research, plan, and organize content ideas using ChatGPT. By the end, you'll be able to define your niche, deeply understand your audience, and create content that solves real problems—all with the help of AI. This course is ideal for content creators, digital entrepreneurs, YouTubers, coaches, and marketers who want to plan smarter and faster. No AI background is required; if you’ve got basic digital literacy and a goal to grow your content presence, you’re ready. By the end of this course, you’ll be able to: Use ChatGPT to research your audience and define a target avatar. Identify your audience’s core problems and generate content ideas that address them. Build a content foundation that feels aligned with your goals and your audience’s needs. Whether you're just starting or trying to scale what you’ve built, this course gives you a blueprint for using AI to create high-impact, high-value content with clarity and confidence. Instructor Bio: Lambros (Lamz) is an educator and entrepreneur dedicated to helping creators turn their knowledge into thriving businesses. With over 60,000 students worldwide, he has built a successful Course Creation Academy that empowers teachers to become entrepreneurs. Through proven strategies and hands-on coaching, Lambros teaches the core principles of content creation—helping creators identify the right audience, design impactful info-products, and build sustainable income around their passions. His mission is to guide individuals into the digital renaissance, transforming expertise into opportunity

• Use AI to build content strategies connecting with audiences
• Research, plan, and organize content ideas using ChatGPT
• Define niche and understand audience deeply
• Create problem-solving content with AI support
• Identify core audience problems to generate ideas

• Basic digital literacy
• Ability to read course instructions in English and complete short practice activities