Artificial Intelligence in Marketing

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and deli

• Understand data-driven AI to improve customer engagement
• Develop networked business models and leverage network effects
• Build sustainable competitive advantage from digital data
• Use algorithms and networks to create personalized AI relationship moments