About this Course
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically
What You'll Learn
- Utilize strategic pricing to maximize profits
- Apply cost and economic principles in pricing
- Leverage customer value and competitive models for pricing
Prerequisites
- Basic computer and internet skills helpful
- Ability to follow English instructions and complete exercises
Instructors
Jean Manuel Izaret
Senior Partner and Managing Director, Leader of BCGâs Global Pricing Practice
Thomas Kohler
Associate Director, Pricing
Ronald T. Wilcox
NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs